I found myself eavesdropping on conversations that only Google could translate. I found myself walking miles—sorry, kilometers—instead of driving; sitting, standing, watching, and waiting to see what ‘normal’ meant in a world new to me. The trip actually began weeks before by fine-tuning my own perception filters so I wouldn’t fall victim to the ‘Gorilla in the Room’. Gorilla in the Room? Yes, the Harvard experiment that proved that sometimes, even though our eyes may be looking at something right in front of us, we might become blind to it.
Landing on a Friday in London, I stepped off my flight and scurried over to the local mosque, to be astonished by the field of believers unified by a single cause. Not allowing a second to waste, the city embraced me with the abstruse play ‘The Effect’; a bridge between Black Mirror and Kanye West’s Yeezy tour. At that moment, I began to understand the power of storytelling and the universal language of human experience, and I was hungry.
Amsterdam and charming weren’t exact words I’d put together, but they ended up being the cards I was dealt. The charm; there's something about the ‘Dam that has a subtle charm that takes some time to decipher’.Is it the people? Long with permanent but passionate smiles plastered across their faces? Or the organic biome bursting with health, built from the sea of trees and people biking their lives away? While standing under a slit of concrete shading me from the rain, I began to see the buildings speak. Each had its own unique voice, built brick by brick, oozing with human error in their sophisticated slant and immeasurable textures.
And I fell in love.
Jusqu’ici tout va bien.
- Yusuf Ahmed
Deixis News
The premiere of our first Deixis production, “Bekele” (or “Bikile") will take place this weekend at the Unpop Film Festival in San Diego, CA.

Where: Ultrastar Cinemas at Hazard Center in Mission Valley (San Diego, CA)
Date: August 12, 2023
Time: 7-10 PM
Cost: $13 (Pre-sale tickets already sold out! Only 100 tickets will be available at the door. Get there early!)